You drive ROI for your clients. Now drive your own collections efficiency with automated invoice reminders built for the agency billing model.
Real frustrations from real marketing agencies dealing with late payments.
“We were floating $40K in monthly ad spend for a client who routinely paid at Net 60. When we told them we'd pause ads if they didn't pay within terms, they suddenly figured out how to pay on time. Funny how that works.”
- Reddit user on <span>r/DigitalMarketing</span>
“Biggest cash flow mistake we made as an agency: not separating ad spend billing from retainer billing. Now we charge ad spend in advance and retainer at Net 15. Game changer.”
- Reddit user on <span>r/AgencyLife</span>
Understanding payment norms in marketing agency helps you set the right reminder strategy.
These are the specific challenges that make invoice collection difficult in marketing agency.
Because the relationship is ongoing, retainer clients deprioritize monthly invoices. What starts as a few days late becomes a pattern of Net 45-60 payment without anyone addressing it.
When you float ad spend for clients, late payment means you are financing their marketing campaigns out of your own cash. A $20,000 monthly ad spend paid 30 days late costs you real money.
Enterprise clients require PO numbers, vendor registrations, and multi-level approvals. An invoice without the right PO number gets rejected and you start the billing cycle over.
Campaign pivots, additional deliverables, and strategic changes are par for the course. But agencies often absorb the extra work without adjusting the invoice, then resent the client for paying late.
Copy-paste templates tailored for marketing agency professionals. Adjust timing and tone to match your clients relationships.
Hi {{client_name}}, Attached is your {{month}} retainer invoice (#{{invoice_number}}) for {{amount}}. This covers: {{service_summary}} Payment is due by {{due_date}}. Please ensure your AP team has the PO number ({{po_number}}) referenced on the invoice. Pay online: {{payment_link}} As always, our monthly performance report will be delivered by the {{report_date}}. Best, {{your_name}} {{agency_name}}
Hi {{client_name}}, I wanted to flag that your {{month}} retainer invoice (#{{invoice_number}}, {{amount}}) was due on {{due_date}} and is now past due. We continue to manage your campaigns actively and want to ensure there's no interruption. Could you check with your AP team on the status? Pay online: {{payment_link}} Thanks, {{your_name}} {{agency_name}}
Hi {{client_name}}, Your account with {{agency_name}} currently has an outstanding balance of {{total_outstanding}} across {{invoice_count}} invoice(s). Per our master services agreement, we reserve the right to pause campaign activities and ad spend on accounts over 45 days past due. I'd like to avoid any disruption to your campaigns. Can we schedule a call this week to resolve the outstanding balance? Regards, {{your_name}} {{agency_name}}
Hi {{client_name}}, your {{agency_name}} invoice ({{amount}}) is {{days_overdue}} days overdue. To avoid campaign pauses, please pay here: {{payment_link}}
Skip the manual work: All these templates are built into ChaseBot and sent automatically when invoices are overdue.
Free plan available. No credit card required.
Follow these proven strategies to get paid faster while maintaining strong clients relationships.
Never float client ad spend on your credit card with Net 30 terms. Bill ad spend in advance or have the client set up their own ad accounts. Your margin should not subsidize their media budget.
Your master services agreement should clearly state that campaigns, content production, and ad management may be paused on accounts more than 30-45 days past due.
Send the monthly invoice at the same time as (or just before) the performance report. When clients see the ROI you are driving alongside the invoice, they are more motivated to pay.
Don't just know the marketing director. Know the AP clerk who processes your invoices. A quick email relationship with the right person bypasses weeks of internal routing.
Purpose-built to solve the invoice chasing problem so you can focus on your marketing agency work.
98% open rate means your clients actually sees the reminder. No more emails lost in spam or ignored in overflowing inboxes.
The moment your clients pays, reminders stop automatically. No awkward follow-ups after payment has been received.
Design your reminder sequence visually. Set the right timing for marketing agency payment cycles with drag-and-drop simplicity.
Connect your Xero account in 30 seconds. Invoice data syncs in real time. No manual imports, no outdated information.
See how automating your invoice reminders compares to doing it yourself.
Before setting late fees on your invoices, check the legal limits in your state.
Dive deeper into invoice collection strategies and templates.
Explore invoice reminder strategies for similar industries.
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