8 invoice reminder email templates that actually get you paid
Copy-paste email templates for every stage of the collection process — from friendly pre-due nudge to final notice. Free to use.
Read articleOne email isn't enough. The businesses that get paid fastest don't send a single reminder and hope for the best. They run a structured, multi-touch invoice follow-up email sequence that escalates in tone and urgency over time.
This guide gives you the exact 5-touch payment follow-up sequence used by businesses that collect 90%+ of invoices within 30 days. Every email template is ready to copy, paste, and send.
“Do you fire off reminder emails yourself, have a virtual assistant handle it, or use some fancy software that does it automatically?”
– Reddit user on r/smallbusiness
“I was chatting with a freelancer friend last week who was fuming about a client ghosting on a $2k invoice.”
– Reddit user on r/smallbusiness
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Most businesses send one invoice reminder email when an invoice goes overdue, then wait. The client forgets, the email gets buried, and weeks pass. A structured invoice reminder sequence changes the dynamic entirely.
A pre-planned sequence with escalating tone feels professional, not nagging. Each touch has a clear purpose and increasing urgency.
Clients miss emails, forget due dates, lose invoices, and get busy. Multiple touches at different times ensure your reminder lands when they can act.
A friendly reminder feels different from a final notice. The escalation from warm to serious motivates clients to pay before things get formal.
Most late invoices get paid not on the first reminder, but on the second or third. Without a sequence, you are leaving that money on the table.
Each email in the sequence serves a different purpose. You are not sending the same friendly payment reminder five times. You are gradually escalating from a helpful heads-up to a firm final notice, just like the best overdue invoice email templates are designed to do.
Here is the complete payment follow-up sequence. Each touch includes the exact email template you can copy and send. Replace the [BRACKETED] placeholders with your details.
This first touch is not a demand. It's a helpful reminder. Most clients appreciate the heads-up, and many will pay early just because you made it easy. Tone: warm and helpful.
Subject line
Quick heads up: Invoice #[NUM] due in 3 days
Hi [CLIENT NAME], Hope things are going well on your end. Just a quick heads-up that invoice #[NUM] for [AMOUNT] is coming due on [DUE DATE]. I've attached the invoice again for easy reference. If you have any questions about the charges, happy to hop on a quick call. You can pay directly here: [PAYMENT LINK] Thanks! [YOUR NAME] [BUSINESS NAME]
The invoice is due today. This email is direct and clear. No small talk, just the facts. Include the amount, invoice number, and a one-click payment link. Tone: direct and clear.
Subject line
Invoice #[NUM] is due today - [AMOUNT]
Hi [CLIENT NAME], This is a reminder that invoice #[NUM] for [AMOUNT] is due today, [DUE DATE]. If you've already sent payment, thank you! Please disregard this email. Otherwise, you can pay securely here: [PAYMENT LINK] If you have any questions about this invoice, just reply to this email and I'll get back to you right away. Best regards, [YOUR NAME] [BUSINESS NAME]
A week has passed. The invoice is now officially overdue. This email acknowledges the situation with polite concern while making it easy for the client to respond. Tone: polite concern.
Subject line
Following up: Invoice #[NUM] is 7 days past due
Hi [CLIENT NAME], I wanted to follow up on invoice #[NUM] for [AMOUNT], which was due on [DUE DATE]. It's now 7 days past the due date, and I haven't received payment or a response to my previous emails. I understand things get busy. If there's an issue with the invoice or you need to arrange a different payment timeline, I'm happy to discuss options. Otherwise, you can settle this quickly here: [PAYMENT LINK] Could you let me know the status when you get a chance? Thanks, [YOUR NAME] [BUSINESS NAME]
Two weeks overdue. This email shifts from polite to professional and firm. It mentions potential consequences like late fees or service pauses without being threatening. Tone: professional and firm.
Subject line
Action needed: Invoice #[NUM] is 14 days overdue
Hi [CLIENT NAME], I'm writing regarding invoice #[NUM] for [AMOUNT], which is now 14 days past the original due date of [DUE DATE]. This is my fourth attempt to reach you about this outstanding balance. I value our working relationship and would like to resolve this promptly. However, I do need to let you know that per our payment terms: - A late fee of [FEE]% may be applied to the outstanding balance - Ongoing work may be paused until the account is current Please arrange payment today: [PAYMENT LINK] If there is a reason payment has been delayed, please reply so we can find a resolution. Regards, [YOUR NAME] [BUSINESS NAME]
Need help with late fee wording? We have a full guide on how to phrase it professionally.
Thirty days. This is the final email in the invoice reminder sequence. The tone is serious, the consequences are stated clearly, and the deadline is non-negotiable. Tone: serious, consequences stated.
Subject line
Final notice: Invoice #[NUM] - 30 days overdue
Hi [CLIENT NAME], This is a final notice regarding invoice #[NUM] for [AMOUNT], originally due on [DUE DATE]. The balance is now 30 days overdue and remains unpaid despite multiple previous reminders. If payment is not received by [DEADLINE DATE], I will have no choice but to: - Apply a late fee of [FEE]% to the outstanding balance - Suspend all current and future work - Refer the account to a collections agency I genuinely hope it does not come to that. Please settle the balance immediately: [PAYMENT LINK] If there are circumstances I should be aware of, this is the time to let me know. [YOUR NAME] [BUSINESS NAME]
Email has a 20% open rate. SMS has a 98% open rate. Adding SMS payment reminders at two key points in your payment follow-up sequence dramatically increases your chances of getting paid.
Hi [NAME], invoice #[NUM] for [AMOUNT] is due today. Pay here: [LINK] - [BUSINESS NAME]
Send 2-4 hours after the due-date email. If the client missed the email, the text catches them immediately.
[BUSINESS NAME]: Invoice #[NUM] ([AMOUNT]) is 14 days overdue. Please pay today: [LINK]
At 14 days, urgency matters. An SMS immediately after the firm email doubles the chance of same-day payment.
This turns your 5-touch email sequence into a 7-touch multi-channel invoice reminder sequence. For the complete library of text message templates, see our SMS payment reminder templates guide.
An invoice follow-up email sequence handles 80-90% of late payments. But sometimes you need to pick up the phone. Here are the signals.
If a client hasn't replied to three emails over 10+ days, a brief phone call often reveals a simple issue: lost invoice, wrong email, or internal approval delay.
For invoices over $5,000, don't wait for the full sequence. Call after Touch 2 or 3. Large invoices deserve personal attention and faster escalation.
If your emails aren't being delivered, the sequence is useless. Call immediately to confirm contact information and resend.
If they replied 'I'll pay this week' but didn't, a phone call is more effective than another email. It's harder to ignore a real conversation.
If escalating emails might damage a valuable client relationship, call instead. A conversation lets you negotiate and preserve goodwill.
For a complete timing guide, read our post on when to send invoice reminders.
Not every client should get the same invoice reminder sequence. Here is how to adjust the 5-touch system for three common client profiles.
Big companies have AP departments and approval workflows. The invoice is rarely ignored; it's stuck in a process.
Some clients always pay eventually but always pay late. Compress the sequence and start earlier.
The relationship is still forming. Be firm about payment expectations without burning bridges.
This 5-touch invoice follow-up email sequence works. But running it manually across dozens of invoices is a full-time job. ChaseBot automates every step.
ChaseBot syncs with your Xero account and automatically detects unpaid invoices, due dates, and payment status in real time.
Configure your 5-touch email sequence with preferred timing, tone, and templates. Create different sequences for different client types.
Add SMS touches at any point in the sequence. ChaseBot sends both channels on your schedule with no manual work.
The moment a client pays in Xero, ChaseBot stops all pending reminders. No awkward emails after they have already paid.
See which emails were opened, which invoices are stuck at which touch, and which clients need a phone call, all from one dashboard.
Whether you have 5 outstanding invoices or 500, the sequence runs on autopilot. Your time goes to billable work, not chasing payments.
ChaseBot is purpose-built invoice reminder software that turns this entire follow-up sequence into a set-and-forget system. No more spreadsheets, no more forgotten follow-ups, no more awkward conversations about money.
Copy-paste email templates for every stage of collections.
Templates specifically for overdue and past-due situations.
Warm, relationship-preserving reminder templates.
Text message templates with 98% open rates.
The optimal timing for every reminder in your sequence.
Automate your entire follow-up sequence with ChaseBot.
The 5-touch invoice follow-up email sequence on this page works. But running it manually across every invoice is unsustainable. ChaseBot automates the entire sequence (email, SMS, and auto-stop on payment) so you get paid without chasing.
Try ChaseBot freeCopy-paste email templates for every stage of the collection process — from friendly pre-due nudge to final notice. Free to use.
Read articleCopy-paste email templates specifically for overdue invoices. Escalate professionally from 1 day late to 60+ days with account hold notices.
Read articleWarm, relationship-first reminder templates for every stage. Chase payments without damaging the client relationship.
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